Ultrasound Imaging Workflow Manager Software

PROJECT: Name FUJIFILM SonoSite’s new ultrasound imaging workflow manager software.

SYNCHRONICITY: Coincidence in time; contemporaneousness; simultaneousness. The arrangement or treatment of synchronous things or events in conjunction, as in a history. A tabular arrangement of historical events or personages, grouped according to their dates. Physics, Electricity: the state of being synchronous. Psychoanalysis: the simultaneous occurrence of causally unrelated events and the belief that the simultaneity has meaning beyond mere coincidence.

BRAND POSITIONING: Zinzin is thrilled to have been part of a major product branding initiative by FUJIFILM SonoSite, the world leader in point-of-care ultrasound solutions. Their mission is to enable clinicians and healthcare systems to continuously improve patient outcomes at the point of care by advancing imaging solutions.

We worked with SonoSite on a variety of branding and brand positioning projects; our mission on this one was to create a name befitting SonoSite’s new, innovative software: a seamless point-of-care workflow solution to support credentialing, quality assurance, and billing. At the core of this innovation is the understanding that a clinician’s job is about spending time and connecting with patients, not performing hours of clerical work.

We explored several names that focus on the brand positioning concepts of connection, sharing, and collaboration, before Synchronicity rose to the top as the ideal choice. Synchronicity is a powerful name that evokes energy, intelligence, and connection. It implies that all aspects of this ultrasound workflow are “in sync” and working together seamlessly in perfect, almost “psychic,” harmony.

Zinzin loves that Synchronicity makes it easier for clinicians to do what they do best: provide outstanding patient care.

SonoSite Synchronicity: Centralized and standardized ultrasound exam data management.

VISIT: SonoSite Synchronicity