A handy guide for evaluating naming agencies, with everything you need to know to help you choose the perfect agency. Stephen King wrote, "The scariest moment in writing is just before you start." For many companies, the prospect of hiring a naming … [Read More...] about A Guide to Evaluating Naming Agencies
Zinzin is a naming agency. We create company, product, and service names for established firms, next new things, and breakout brands.
The Beginning of a Naming Adventure
At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art. When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We want to help you dream big.
Theory & Practice
The Value of a Powerful Name
A powerful name elevates a brand above and beyond the particular goods or services being sold and creates a memorable and lasting impression out in the world. Such names tell rich stories by drawing from a deep pool of meaning, history, myth, culture, and language. With a powerful name, you don't have to spend as much precious marketing capital trying to convince the world of your uniqueness — you are unique. Here are a few recent examples from our Portfolio:
NAME: Canopy, an "Intelligent Care Platform" and company name.
BRAND POSITIONING: Canopy evokes a protective forest tree canopy, teeming with life and renewal -- the perfect metaphor for how this platform sustains and nurtures patients and caregivers, and resonating with Canopy's key insight: "In order to help patients, you need to help the practice first."
MORE: Read the Canopy case study.
NAME: Alloy, a Personal training company and fitness brand.
BRAND POSITIONING: Alloy represents a combination of elements coming together to create something bigger, stronger, and longer-lasting, just like the Alloy system does when combined with an individual trainer's skill, passion and know-how. It's where strength and motion meet.
MORE: Read the Alloy case study.
NAME: Mojo, an "invisible computing" AR platform and company name.
BRAND POSITIONING: Mojo is a magic charm, talisman, or spell, the perfect name for the "magical" wearable technology products this company is developing. Mojo maps to the superpowers this new technology will enable, allowing users to do amazing things! Mojo – when you have it, anything is possible.
MORE: Read the Mojo case study.
Some Of Our Fabulous Clients
3M, ABC Television, Alcatel, Alloy, AMC Television, Anthology, Clutch, CMT (TV), Commune Hotels, Compass Learning, Constellation Brands, Criterion, Daybreak Games, E.&J. Gallo, Éclair Naturals, eCornell, Elements Behavioral Health, Ember Technologies, Exos, F5 Networks, FiftyOne, Fluent, FUJIFILM SonoSite GameChanger Media, GE Healthcare, General Dynamics Mission Systems, IFG, Georgia-Pacific, Google, GP PRO, Gravy, GSN Games, Honeywell Aerospace, Insight Pharmaceuticals, Intel, Interstate Batteries, Jabra, Larky, Lore, Mojo Vision, Move Inc, Moxie Software, NCM, Nielsen, Obo, Parkwood Entertainment, Participant Media, PepsiCo, Raytheon, Rubicon, Target, TCF Bank, Universum, Virgin Hotels, and ZS Associates.
Whether you are a startup developing your first brand or an established company that’s been around the block before, our naming guide, The Art of Naming, will help clarify the naming process.
Hue & Cry
New IFG grapes launched — named by Zinzin
Our fabulous client, International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, has just launched the first seven of many new grapes Zinzin has named for them. Unlike … [Read More...] about New IFG grapes launched — named by Zinzin
Great names have the potential to generate smiles, word-of-mouth buzz, and press interest. Visit our Press page to see our coverage.
Let's talk. In conversation we can go into greater detail about your unique project and our process and philosophy. We specialize in brand name development, tagline development, brand positioning, brand architecture, trademark prescreening, global linguistic screening, and domain name and social media naming issues. We look forward to continuing the conversation — fill our our handy Contact form or give us a call at 415-857-5775.