Zinzin is a naming agency. We create company, product, and service names for established firms, next new things, and breakout brands.

---

The Beginning of a Naming Adventure

At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art. When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We want to help you dream big.

---

Theory & Practice

---

The Value of a Powerful Name

A powerful name elevates a brand above and beyond the particular goods or services being sold and creates a memorable and lasting impression out in the world. Such names tell rich stories by drawing from a deep pool of meaning, history, myth, culture, and language. With a powerful name, you don't have to spend as much precious marketing capital trying to convince the world of your uniqueness — you are unique. Here are a few recent examples from our Portfolio:

NAME: ZEO, a suite of consumer banking services.

BRAND POSITION: Freedom, convenience, control, and simplicity. The name itself had to be cool, hip, and techy, yet casual and approachable. Our name, ZEO, evokes a new ("neo"), empowering, and aspirational approach to personal finance, with a fun, energetic, and friendly vibe.

MORE: Read the ZEO case study.

NAME: Éclair, a natural body care brand that's good enough to eat.

BRAND POSITION: Fresh, sophisticated, elegant, fun, and tasty, Éclair perfectly represents a "luxury for everyone" brand experience. The oscillation between quotidian and sophisticated, creamy and illuminated, generates creative friction that gives this brand great power and resonance.

MORE: Read the Éclair case study.

NAME: Alloy, a Personal training company and fitness brand.

BRAND POSITION: Alloy represents a combination of elements coming together to create something bigger, stronger, and longer-lasting, just like the Alloy system does when combined with an individual trainer's skill, passion and know-how. It's where strength and motion meet.

MORE: Read the Alloy case study.