Zinzin is a naming agency. We create company, product, and service names for established firms, next new things, and breakout brands.

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The Beginning of a Naming Adventure

At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art. When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We want to help you dream big.

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Theory & Practice

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The Value of a Powerful Name

A powerful name elevates a brand above and beyond the particular goods or services being sold and creates a memorable and lasting impression out in the world. Such names tell rich stories by drawing from a deep pool of meaning, history, myth, culture, and language. With a powerful name, you don't have to spend as much precious marketing capital trying to convince the world of your uniqueness — you are unique. Here are a few recent examples from our Portfolio:

NAME: Obo, a product management software and company name.

BRAND POSITION: Obo, named after the sacred and geographic landmark stone piles found in Central Asia, is emblematic of a process of illumination, enlightenment, and transformation. The Obo Product Suite guides, shows the way, and marks a clear path to market-first product success.

MORE: Read the Obo case study.

NAME: Éclair, a natural body care brand that's good enough to eat.

BRAND POSITION: Fresh, sophisticated, elegant, fun, and tasty, Éclair perfectly represents a "luxury for everyone" brand experience. The oscillation between quotidian and sophisticated, creamy and illuminated, generates creative friction that gives this brand great power and resonance.

MORE: Read the Éclair case study.

NAME: Yonder, an eco-friendly home cleaning products brand.

BRAND POSITION: Yonder implies going "beyond" the traditional home cleaning and maintenance solutions of yesterday. It asks us to expand our horizons, to rethink how we clean and what it means to have a clean home, a clean "home planet," and a clean "wild blue yonder" that we all share.

MORE: Read the Yonder case study.