Another Hollywood Dream Bubble Popped, Ave. Of Disgust, Baby Jet, Bliss Bucket, Bloated Empire, Dirty Baby, Easy Weepers, Fat Boy, Fly-Proof, Guacamole Airlines, Heavy Industry, Hot Rip Stop, Ice At Nice Price, It's Only Vanishing Cream, Japan Is … [Read More...] about Words have no size: the corny magic of Ed Ruscha
Zinzin is a naming agency. We create company, product, and service names for established firms, next new things, and breakout brands.
At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art. When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We want to help you dream big.
Theory & Practice
A powerful name elevates a brand above and beyond the particular goods or services being sold and creates a memorable and lasting impression out in the world. Such names tell rich stories by drawing from a deep pool of meaning, history, myth, culture, and language. With a powerful name, you don't have to spend as much precious marketing capital trying to convince the world of your uniqueness — you are unique. Here are a few recent examples from our Portfolio:
NAME: Obo, a product management software and company name.
BRAND POSITION: Obo, named after the sacred and geographic landmark stone piles found in Central Asia, is emblematic of a process of illumination, enlightenment, and transformation. The Obo Product Suite guides, shows the way, and marks a clear path to market-first product success.
MORE: Read the Obo case study.
NAME: Éclair, a natural body care brand that's good enough to eat.
BRAND POSITION: Fresh, sophisticated, elegant, fun, and tasty, Éclair perfectly represents a "luxury for everyone" brand experience. The oscillation between quotidian and sophisticated, creamy and illuminated, generates creative friction that gives this brand great power and resonance.
MORE: Read the Éclair case study.
NAME: Yonder, an eco-friendly home cleaning products brand.
BRAND POSITION: Yonder implies going "beyond" the traditional home cleaning and maintenance solutions of yesterday. It asks us to expand our horizons, to rethink how we clean and what it means to have a clean home, a clean "home planet," and a clean "wild blue yonder" that we all share.
MORE: Read the Yonder case study.
3M, ABC Television, Alcatel, Alloy, AMC Television, Anthology, Clutch, CMT (TV), Commune Hotels, Compass Learning, Constellation Brands, Criterion, Daybreak Games, E.&J. Gallo, Éclair Naturals, eCornell, Elements Behavioral Health, Ember Technologies, Exos, F5 Networks, FiftyOne, Fluent, FUJIFILM SonoSite GameChanger Media, GE Healthcare, General Dynamics Mission Systems, IFG, InsideNGO, Google, GP PRO / Georgia-Pacific, Gravy, GSN Games, Honeywell Aerospace, Insight Pharmaceuticals, Intel, Interstate Batteries, Jabra, Larky, Lore, Move Inc, Moxie Software, NCM, Nielsen, Obo, Parkwood Entertainment, Participant Media, PepsiCo, Raytheon, Rubicon, Target, TCF Bank, Universum, and ZS Associates.
Whether you are a startup developing your first brand or an established company that’s been around the block before, our naming guide, The Art of Naming, will help clarify the naming process.
Hue & Cry
I stumbled across the term "elephant walk" in a photo caption describing the U.S. Air Force's recent "show of force" in the Pacific. Instantly, I had a Proustian tea-soaked involuntary memory of Henry Mancini's 1962 classic "Baby Elephant Walk" … [Read More...] about Industry Jargon: Elephant Walk
Stories are how we connect with each other, and how we become emotionally engaged with brands. Names that tell stories are much more powerful than names that do not. Storytelling is how you turn a name that might belong to any company or product into a powerful brand that can only belong to you. (See our Manifesto for more about our naming philosophy.)
Great names have the potential to generate smiles, word-of-mouth buzz, and press interest. Visit our Press page to see our coverage.
Let's talk. In conversation we can go into greater detail about your unique project and our process and philosophy. We specialize in brand name development, tagline development, brand positioning, brand architecture, trademark prescreening, global linguistic screening, and domain name and social media naming issues. We look forward to continuing the conversation — fill our our handy Contact form or give us a call at 415-857-5775.