Perks And Rewards Tracking App
PROJECT: Name a startup company and mobile app that keeps track of all your perks and reward program memberships in one place. The name had to be free of any app competition in the iOS and Android app stores and have an exact-match .com domain name available for purchase at a sub-exorbitant rate.
LARKY: Larky is a quirky play off “lark,” a carefree or spirited adventure, harmless prank, or family of birds who communicate with sustained, melodious songs. The “-ark” of Larky is very similar to the “-erk” of perk, so Larky naturally alludes to “perk,” but in an associative, non-literal way.
BRAND POSITIONING: Larky is fun, playful, joyous, melodiously singsong, and also conjures up a “lucky” feeling. In other words, it is the perfect name for an app that is ever-vigilant about alerting you to special deals sure to surprise and delight you with all the perks and discounts you deserve from your memberships. If you belong to AAA, AARP, USAA, an alumni association, professional association, museum, or any one of thousands of member organizations covered by Larky, you’re entitled to valuable discounts on stuff you buy every day. It’s fun, free, and really easy — no membership numbers, no account passwords, no cost, no pain.
Get Larky and get what you deserve.
“I was reluctant to use a professional naming service at all, but my business partner pushed it on me. It turned out to be money well spent in terms of making our business easily identifiable and memorable, especially when we’re at trade shows. They’d also warned us not to choose a name that was too narrow in scope so that we wouldn’t have to rebrand if the company changed directions. That’s what ended up happening, so it was good that we took their advice.”
—Founder & CEO, Larky
Several of our fantastic clients have been interviewed by the researchers at Clutch for reviews about their experience working with Zinzin. Read the full review, and those from other clients, on our References/Testimonials page.