August 14, 2026 | Naming a New Vehicle Is Way Harder Than You Think, and Experts Still Aren’t Sure Ford Got It Right >>>

July 19, 2025 | Weekend: Can Meta Fix This Common AI Flaw? >>>

June 1, 2023 | Brands Don’t Have the Rizz: Gen Z Slang Is Falling Flat in Marketing >>>

November 18, 2022 | Cap Hill, Sodo, T-Town and the ‘Frisco Effect’ >>>

September 29, 2022 | Band-Aids and Tylenol will have a new name on their packages >>>

July 29, 2022 | Why so many brand names sound the same >>>

July 12, 2022 | The Importance of Names with Jay Jurisich of Zinzin >>>

October 28, 2021 | Facebook’s Name Change to Meta Reflects Common Corporate Tactic >>>

February 18, 2020 | From Grapes to Porn: The Growing Challenge of Landing an Original Brand Name >>>

October 30, 2018 | Muhtayzik Hoffer has a new name: M/H VCCP >>>

October 1, 2018 | When picking a name for your new business, ditch the thesaurus >>>

June 14, 2018 | How to Find the Perfect Business Name >>>

October 10, 2017 | Renaming Weinstein Company Won’t Be Easy >>>

September 23, 2016 | Why are all my clothes named after humans? >>>

May 26, 2016 | What to do when your dream website name is taken >>>

March 9, 2016 | What’s in a biotech name? How drug startups choose their brand >>>

March 2, 2016 | Choosing the Right Name for Your Business >>>

February 10, 2016 | How to rename your company >>>

October 22, 2015 | Naming a Business in 2015: Trends, Challenges, and Opportunities >>>

October 21, 2015 | Interview with Zinzin >>>