Universal Credit Application Co. & Blockchain Platform

PROJECT: Name a universal credit application company and blockchain platform that provides users with a secure way to upload all the information required to complete any loan application they will ever need to submit.

ZENSE: An invented name playing off “Zen,” “sense,” and “cents.”

BRAND POSITIONING: A startup named TrueBLOK hired Zinzin because they knew they needed a better name before launching their revolutionary, blockchain-based universal credit application platform. The company wanted the name to be short, catchy, and elemental, with no strong existing associations, so that it could more easily become synonymous with “the new way to apply for any kind of loan.” We delivered with Zense, a short, energetic invented name with a great look, feel, and sound.

Here’s what the company says about their innovative service:

Zense is a blockchain platform for getting your next loan. Credit applications don’t have to be such a pain – from researching different lenders, comparing rates, and filling out form after form after form, finding and applying for the credit you need can be a tedious and draining process.

With Zense, your next application is your last. Once you’ve signed up, getting credit couldn’t be easier.

That’s right: one last loan application to rule them all! And Zense is built on the IBM Hyperledger blockchain network, which means that user data is backed by the highest level of security.

Zense maps strongly to the idea that this will greatly simplify everyone’s financial lives, an idea that’s just plain common sense. Embrace the Zen of only filling out one more loan application in your life, with Zense.

Zense. Your last credit application. Ever.