Mobile Phone Content Company and Platform
PROJECT: Re-name XOsphere, a mobile phone software company.
WHOOP: A joyful expression.
BRAND POSITIONING: The company had created a powerful new mobile content platform that was truly phone- and carrier-agnostic, and they wanted an exciting, exuberant name that would match their vision and serve as a lightning rod for companies and the public to adopt this content platform. The name had to be a short verb, as well as exciting, inspiring, fun to say, memorable and extensible. The name Whoop accomplishes all this and more, allowing the company to redefine the conversation in the mobile content space.
UPDATE: After six years Whoop, the mobile content platform company, is no more. But the name lives on in the new Whoop, a technology and data analytics company for performance optimization. Visit them at whoop.com (link below).