Market Trading Communication Software Platform
PROJECT: Name a unified communication software platform for the financial market trading industry.
WAVELENGTH: The distance between two points in the same phase in consecutive cycles of a wave. A shared orientation leading to mutual understanding (“They are on the same wavelength”).
BRAND POSITIONING: Cloud9 is a pioneering trader communication technology company that has reinvented the way traders interact with each other and office staff, transforming communication both on and off of the trading floor with modern, cloud-based communication technology. They came to us to name a new unified communication software platform that seamlessly connects front, middle, and back office operations with intercom capabilities and facilitates real-time exchanges of information across the entire trading lifecycle.
The name we developed, Wavelength, maps both to the physical carrier of voice communications to the ear — sound waves — but also to the act of the communicating parties being in-sync with one another by getting on the same Wavelength.