A Chain of Community-Based Urgent Care Centers
PROJECT: Rename a local chain of urgent care centers to better reflect the brand positioning and allow the chain to expand to other regions.
BRAND POSITIONING: Our client came to us with a local Philadelphia chain of urgent care centers that represented a new concept for providing healthcare that is accessible, convenient, reliable, frictionless, easy, warm, inviting, hassle-free, responsive, innovative, progressive, and enlightened. Unfortunately, their original name, “Philadelphia Urgent Care,” was a generic descriptive name with zero brand value that also restricted the company’s aspiration to eventually expand to other cities.
We developed a number of interesting names for this concept, but it became clear over the course of this project that vybe is the clear winner, perfectly capturing the brand ethos with a warm, inviting, hip, jaunty, and contemporary name that strongly positions this brand to expand to other markets.
vybe is defining the new way to be seen when you need immediate, convenient medical treatment.