Name For An Android Smartphone From Alcatel
PROJECT: Name a new, affordable Android smartphone by Alcatel for Cricket Wireless.
VERSO: The side of a leaf (as of a manuscript) that is to be read second. A left-hand page of an open book, or the back of a loose document; contrasted with recto. The reverse of something such as a coin or painting.
BRAND POSITIONING: TCT/Alcatel hired us to name an affordable new Android smartphone that would be sold to customers of the carrier Cricket Wireless. Verso represents a short, sweet, poetic, and somewhat abstract naming strategy that evokes the versatility, power, and virtuosity of this quad-core smartphone that keeps up with your fast-paced lifestyle.