Enterprise Cloud Data Management Platform

PROJECT: Name a cloud data management platform by Veritas Technologies, a leader in multi-cloud data management with over 80,000 customers, including 95 percent of the Fortune 100.

ALTA: Latin for high, tall, elevated; deep, profound, deep-rooted.

BRAND POSITIONING: Veritas is a well-known industry leader in multi-cloud data management. When they called-on Zinzin for help with naming their awesome new cloud data management platform, we were ready for lift-off.

One primary challenge was to think beyond cloud and sky references, which saturate the industry. We knew this new product brings together a comprehensive portfolio of essential cloud data services in a single, powerful platform. But how do we communicate this without an obvious or overused cloud reference? And we needed to bear in mind that the name would be used in conjunction with “Veritas.”

To address these brand positioning requirements, Zinzin created the name Alta. The concept of being deep-rooted (an established leader) and at the top (reaching new heights) is an interesting juxtaposition to represent leadership in cloud-based platforms. Alta encapsulates this with grace and simplicity, while pairing exceptionally well with the parent brand Veritas. It supports the concepts of superiority and next-level leadership.

Regarding the launch of Veritas Alta, Veritas CEO Greg Hughes said,

“Our approach to multi-cloud brings more than 30 years in enterprise-class data management innovation to bear as we address the unique needs of the cloud. Veritas Alta advances our mission to empower customers to own and control their data no matter where it resides—on-prem or in the cloud—while reducing the operational complexity and costs associated with managing multi-cloud environments.”

Veritas Alta. The most comprehensive and secure cloud data management platform.

VISIT: Veritas Alta