Interactive Design Studio
PROJECT: Name for a full-service web and interactive design agency.
VENEER: Emphasizing the depth beyond the “skin deep” beauty by referencing the surface in the name.
BRAND POSITIONING: Anybody can make a pretty website, but Veneer goes deeper, focusing first on the visual and interactive foundation of a brand, then mastering all the geeky details that make their beautifully designed websites actually work. What better way to create a conversation between front-end design and back-end power, between surface and depth, between form and function, than with the name Veneer? Because great design is more than just a pretty picture, and the beautiful surface is only as strong as the underlying structure that supports it. Plus, Veneer is a cool, mysterious, playful name whose value no designers outside the simulated wood grain industry seemed to recognize.