Valar Institute at Quantic School of Business and Technology

PROJECT: Name an online MBA program focused on modern leadership development at the Quantic School of Business and Technology.

VALAR: The Valar are characters in J. R. R. Tolkien’s legendarium. They are “angelic powers” or “gods;” scholars have noted that the Valar resemble angels in Christianity, but that Tolkien presented them rather more like pagan gods. Their role in providing what the characters on Middle-earth experience as luck or providence is also discussed. The Valar are mentioned briefly in The Lord of the Rings, but were developed earlier in material published posthumously in The Silmarillion and The History of Middle-earth. The word Valar can also be found in George R.R. Martin’s Game of Thrones, where, according to Merriam Webster, “Valar morghulis is a High Valyrian saying originating from Braavos, a city located on the northwestern tip of Essos. It means ‘all men must die,’ and it’s usually answered with the phrase valar dohaeris, meaning ‘all men must serve.'” Valor: the qualities of a hero or heroine; exceptional or heroic courage when facing danger. Valar (French): worth; voler (French) / volar (Spanish) — to fly.

BRAND POSITIONING: When our previous client Pedago (for whom we named Quantic) asked us to name their new online MBA program at the Quantic School, we were ready to do our homework. Our client needed a powerful, evocative name for their program that offers the most innovative, highest-quality, online education, and one that is directly connected to positive career outcomes in business and technology. But the name also needed to be somewhat abstract and work well with Quantic. We went to work.

The name that made the grade was Valar. Zinzin’s research led us down our own educational-naming path into the world of some of the most famous fantasy/adventure fiction writers ever known. While Valar’s creative origins are in literature, this is a name that is simultaneously evocative, experiential, and invented, with connotations of “valor” and heroic strength, legendary virtue, power, velocity, worth, and flight. We’re thrilled our client had the “heroic strength” and foresight to give this name wings.

Today, Valar Institute at Quantic School of Business and Technology continues to build momentum for Quantic’s award-winning, modern approach to business education.

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