Online and App-Based Childcare Services Platform
PROJECT: Name an online and app-based platform with a dual-mission: to simplify the process of finding high-quality childcare services that satisfy both the parents’ and child’s needs, and to give childcare facilities the visibility that they deserve.
TRUFFLE: Any of various edible fungi, chiefly of the genus Tuber, that grow underground on or near the roots of trees and are valued as a delicacy. Any of various chocolate confections, especially one made of a mixture including chopped nuts, rolled into balls and covered with cocoa powder. The truffle pig is a domestic pig used for locating and extracting a type of fungus known as truffles from temperate forests in Europe and North America. The pigs have a good sense of smell and are able to identify truffles from as deep as three feet underground. They are trained to hunt truffles by walking on a leash through suitable groves with a keeper.
BRAND POSITIONING: Truffles are a rare and highly valuable delicacy. Like a helpful truffle pig, Truffle gives you a sixth sense or superhuman ability to see the hidden morsels of the highest quality daycare options and opportunities that are invisible to people without this app. Truffle empowers users to root-out important information and form deeper, more meaningful connections between parents, daycare centers, and childcare providers.
Truffle is a fun, playful, and memorable name for this unique and empowering app, with great brand icon potential via the truffle pig.
Truffle: The one-stop online platform to find trusted childcare facilities for drop in or long-term services.
“We recently released the platform and have received very positive feedback from everyone who has been in touch with it. They say that the name resonates very well with the childcare industry. Overall, the naming process was a success, so I’m very thrilled that I decided to work with Zinzin. The name gave us the initial boost we needed as a startup, and everything worked well in the end.”
—Hon Trang, Founder of Truffle
Several of our fantastic clients have been interviewed by the researchers at Clutch for reviews about their experience working with Zinzin. Read the full review, and those from other clients, on our References/Testimonials page.