“Yogurt Café” Restaurant Chain Brand Name
PROJECT: Create a brand name for a new “yogurt café” restaurant chain.
TIZZY: A state of nervous excitement.
BRAND POSITIONING: Several soon-to-be-ex-Golden Spoon Frozen Yogurt franchise owners who were passionate about expanding the “single category” frozen yogurt menu to multiple complementary products that meet the needs of active and healthy-lifestyle customers hired Zinzin to put a name to their vision. Tizzy captures the feeling of great excitement and elation when you enter one of the shops and discover that this is not your typical frozen yogurt experience. This brand is all about energy, vitality and joy. Tizzy offers a healthy and nutritional menu and has something for everyone: parents, kids, seniors, college students — even elite athletes. The stores have a warm and comfortable environment, with free wi-fi, where customers can meet friends and family, hang out, conduct business meetings, and get a pre- or post-workout energy boost.
There are also many ways that the brand and its customers can play with the language around this name: Get into a Tizzy. I’m in a Tizzy. Meet me at Tizzy’s. I’m in a Tizzy for great frozen yogurt. A short, sweet, powerful and memorable name.