Online Social Network Company and Service

PROJECT: Social network name.

TICKEL: A warm, human activity.

BRAND POSITIONING: Emode, a premier web destination for personality tests and matchmaking, planned to launch a social network product and wanted a new name. The company required an exact-match domain name that could be purchased, but beyond the practical considerations, the name had to: be short, evocative, and loaded with meaning; be fun, human, memorable, distinctive; be relevant yet non-descriptive; work as a verb; capture the attention of the world; tap into the hearts and minds of their audience in a unique way. The name Tickle met and surpassed all requirements.