Las Vegas Luxury Condo-Hotel Resort
PROJECT: Name a new three-tower high-rise luxury condo-hotel for MGM Grand Las Vegas.
THE SIGNATURE: The ultimate expression.
BRAND POSITION: These towers are on the MGM Grand property, but have separate check-in and guest services, representing a new standard of luxury in Las Vegas hotels, and the ultimate that MGM Grand has to offer. The name had to showcase both the location and the aura of the MGM Grand hotel brand, and The Signature at MGM Grand does just that.
VISIT: The Signature at MGM Grand