Small Business News, Data, and How-To Website
PROJECT: Name a new small business news, data, and how-to guides website for a returning client, Clutch, which we previously named.
MANIFEST: To prove; put beyond doubt or question. Clearly revealed to the mind or the senses or judgment. Display or show (a quality or feeling) by one’s acts or appearance; demonstrate. A customs document listing the contents put on a ship or plane.
BRAND POSITIONING: Our friends at Clutch tasked us with naming a new website to provide news, data, and how-to guides for small businesses, extending the range of services they offer businesses on the Clutch website. We created the name The Manifest, which has a great double meaning: as a verb it connotes the revealing of knowledge by making it manifest — and as a noun it represents the definitive “list” of all that you need to know to achieve greater success in business. As it says on The Manifest website:
Our mission is to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide the practical business wisdom that manifests in your success.
Join the community over at The Manifest and discover the answers to your most pressing business questions and advance your business savvy.
The Manifest — Compiling Practical Business Wisdom to Make Your Goals a Reality
Visit: The Manifest
“We had a good history with Zinzin as we have worked with them very effectively before—our familiarity with each other meant we went through an expedited, shortened process…. They did so well that we cut the process short; it was a unique situation as we had a couple of leading options immediately. We were able to secure the dot-com URLs and then paused the project to think about it for a week or so. It was then we decided we were done and happy with the results…. They’re now the go-to naming firm for us.”
—Founder, Clutch, The Manifest, and Visual Objects
Several of our fantastic clients have been interviewed by the researchers at Clutch for reviews about their experience working with us, including Clutch. Download the Zinzin Client Reviews PDF to read the complete reviews.
Case studies for our multiple Clutch naming projects: