Media Network Marketing Portal
PROJECT: Name a new, web-based media company marketing network portal.
TANDEM: Working together.
BRAND POSITIONING: The new, web-based media marketing network portal serves as a central hub for the purchasing and distribution of advertising and classifieds across multiple newspaper and media properties in Northern Ohio. The client wanted a name for it that would emphasize the concepts of consolidating all their media in one place and the synergy of having it all work together seamlessly. The name also had to avoid any local geographical references, as the network might expand in the future to other localities. Tandem is the perfect name, mapping to the concept of all the various parts of the network working together. Across northern Ohio, businesses looking for the best media advertising opportunities are working in Tandem.