“Super Premium” Vodka Brand

PROJECT: Name a “super premium” vodka from Australia.

SLIVER: A small, slender, often sharp piece, as of wood or glass, split, broken, or cut off, usually lengthwise or with the grain; splinter. Any small, narrow piece or portion.

BRAND POSITIONING: Sliver is the perfect name for this “Ferrari of Vodkas” — sexy, daring, and exciting. It exudes an edgy aura that maps to the unique, sophisticated bottles, flavors and colors of this “super premium” vodka made from 100% Australian grain and volcanic spring water.

VISIT: Sliver Vodka