Signals Intelligence Software Product
PROJECT: Create a name for a software product that provides tactical warfighters and security personnel with a timely, accurate view of the threat in the RF (radio frequency) spectrum.
SIGNAL EYE: A mashup name that maps to keeping an “eye” on RF (radio frequency) spectrum “signals.”
BRAND POSITIONING: General Dynamics Mission Systems hired us to create a name for their new “software only” solution that provides spectrum situational awareness by automating the classification of signals through the use of machine learning. We explored a number of concepts related to sensing, cognition, and perceiving information and experiences through the physical senses. The chosen name, SignalEye, directly conveys the “omniscient” RF spectrum awareness this product delivers through a high-tech blend of connotations: signals intelligence and the ever-vigilant, all-seeing eye on the battlespace. As noted on the SignalEye website:
SignalEye | Automated Spectrum Situational Awareness
The RF spectrum has emerged as a new fighting domain. Peer and near-peer adversaries threaten our dominance on land, air, sea, space and cyber every day. Use artificial intelligence to make sense of the vast number of signals you’re seeing and those you’ve collected for true situational awareness. Recognize when a threat is coming for you, not when it’s at your door.
With SignalEye, you will know what is normal and what is a threat at the speed your mission needs.