Credit Score Monitoring and Money Tracking App Name
PROJECT: Name a new credit score monitoring and money tracking app for SoFi.
RELAY: An act of passing something along from one person, group, or station to another. Sports: A relay race. Electronics: A device that responds to a small current or voltage change by activating switches or other devices in an electric circuit. A crew of workers who relieve another crew; a shift. A fresh team, as of horses or dogs, to relieve weary animals in a hunt, task, or journey. To pass along by or as if by relay.
BRAND POSITIONING: SoFi hired Zinzin to name a new app that tracks all of your money, all in one place, and provides credit score monitoring, spending breakdowns, financial insights, and more — at no cost. The name we created, Relay, is an energetic name that connotes movement, as it transmits — relays — the vital data and analysis members need to better track their finances. SoFi Relay breaks down the “marathon” of personal financial growth into a series of small, discrete, and easily manageable tasks, like segments of a relay race. And like a relay race, this product is collaborative — with Relay, you have a valuable and trusted teammate to help you run your finances.
“Internal feedback’s been positive—our teams were thrilled with the names they provided. Things are going well in the market, too. We had trademark issues early on, but Zinzin came up with so many names with various levels of viability that we were able to work around that. It really felt like they set us up for success from the beginning, and we’ve landed in a good spot.”
—Director of Product Management, SoFi
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