Substance Abuse And Intimacy Disorders Treatment Program
PROJECT: Rebrand the Substance Abuse and Intimacy Disorders (SAID) program for Elements Behavioral Health. This program for alcohol and drug treatment has a dual emphasis on healing relationship and intimacy issues.
RELATIVITY: The quality or state of being relative. A state of dependence in which the existence or significance of one entity is solely dependent on that of another. A theory, formulated essentially by Albert Einstein, that all motion must be defined relative to a frame of reference and that space and time are relative, rather than absolute concepts.
BRAND POSITIONING: Elements Behavioral Health came to us to develop a new name for their Substance Abuse and Intimacy Disorders program. The treatment program was developed by a team of distinguished clinicians and follows the best practices of evidence-based substance abuse treatment. Clients dealing with substance abuse issues can find it particularly difficult to maintain healthy relationships with their family, friends and life partners. Research has shown that 90% of people with chemical dependency have underlying relationship and intimacy problems.
After a thorough and very collaborative brand development process, we arrived at Relativity, the perfect name for this collective experience designed to provide clients with new ways to see, cope, and participate in their relationships. Relativity emphasizes that for all of us, our own wellbeing is “relative” to the health and wellbeing of those we have relationships with, and that the stability of those relationships can greatly affect our stability. It also maps strongly to that other all-important meaning of “relative,” the families of substance abusers who often have a large role to play in both the onset and the recovery from addictive behavior.
“We’re on our eighth [ten now completed] project with them. It’s a very good process. It’s very effective. It’s fun and very collaborative. What stands out to me is the consistency in their work, their professionalism and how they deliver their work.”
—Chief Internet and Media Officer, Elements Behavioral Health
Several of our fantastic clients have been interviewed by the researchers at Clutch for reviews about their experience working with Zinzin. Read the full review, and those from other clients, on our References/Testimonials page.