Solid State Drive (SSD) Product Family Brand
PROJECT: New solid state drive (SSD) product and product family name.
PULSAR: A evocative astronomical term meaning “one of several hundred known celestial objects, generally believed to be rapidly rotating neutron stars, that emit pulses of radiation, esp. radio waves, with a high degree of regularity.”
BRAND POSITIONING: Seagate needed a name for a new product family that captured its futuristic essence and conveyed key concepts of speed, small footprint, power, capacity, durability and reliability. Pulsar is the perfect metaphorical name for this product family.