Crop Protection Product For Asian Market
PROJECT: Naming an insecticide product for rice and vegetable growers in the Asian market.
PREVATHON: Long lasting (“marathon”) prevention.
BRAND POSITIONING: The name connotes long-lasting crop protection and is easily understand across diverse global markets.
UPDATE: This and other DuPont vegetation management products have been sold to, and are now produced by, FMC Agricultural Products (new link, below).