Hi-Definition DVR Hard Drive

PROJECT: Name a new internal hard drive optimized for recording high-definition movies and TV programs.

PIPELINE HD: “Fat pipe,” surf’s up!

BRAND POSITIONING: The name Pipeline HD conveys the “fat pipe” of high bandwidth and massive storage required by high-definition content, as well as evoking the legendary Banzai Pipeline a metaphor for “channel surfing.” Adding the descriptive appendage “HD” conforms to company functional requirements to clearly differentiate this as a specifically high-definition product, which also conveys that it is designed and optimized for home DVR and media center use.

VISIT: Pipeline HD