Product Management Software And Company Name
PROJECT: Name a company and software suite that guides product teams to create successful, market-first products.
OBO: Obos are stone piles used in Central Asia — Mongolia and Tibet in particular — as sacred landmarks and geographic/trail markers that guide travelers across treacherous terrain. An obo will often have messages left on it. In some areas the custom is to for each passerby to add a stone to the pile, representing themselves. Obos often form the base for the iconic colorful flags atop a long wooden pole that are synonymous with Tibet.
BRAND POSITIONING: A product management software startup on a mission to help companies transform how they define and build products came to Zinzin to help turn their vision into a brand. The company was developing powerful new tools to facilitate agile, data-driven product management, as opposed to the ad-hoc, opinion-based product management that was previously the norm.
The name we created, Obo, works on multiple levels, and evokes the company’s trailblazing commitment to helping users to develop transformative products. Obo is emblematic of a process of illumination, enlightenment, and transformation. Each product development cycle can be visualized as an Obo formation, with each of the “stones” in the Obo representing individual members of the internal team, external customers, data clusters, or project “milestones.” Obo helps users chart a path to better product outcomes. The name also functions very well as a short, rhythmic, catchy abstract name for anyone unfamiliar with the meaning.
The Obo Product Suite guides, shows the way, and marks a clear path to market-first product success.