A Foundation for the Arts Providing Space for Artists
PROJECT: Rename the Stone Hill Foundation for the Arts to more powerfully represent its mission: to create spaces, both digital and physical, that allow artists to create art, the public to connect with art, and artists to connect with each other.
OBERON: Oberon is a king of the fairies and husband of Titania in medieval and Renaissance literature, including Shakespeare’s A Midsummer Night’s Dream. It is also the name of a moon of the planet Uranus. Etymology: Oberon is derived from Alberich (from Old High German alb– “elf” and –rîh-, “ruler”, “king”), the name of a dwarf from Germanic mythology. In the Nibelungenlied, a Burgundian poem written around the turn of the 13th century, Alberich guards the treasure of the Nibelungen, but is overcome by Siegfried. In Old French, the name became Alberon and then Auberon.
BRAND POSITIONING: When this new art foundation’s first name, Stone Hill, grew cold, the founders came to Zinzin looking for a name as modern, diverse, innovative, and approachable as the true creative essence of this brand.
The name Zinzin created, Oberon, is an evocative, abstract personification of leadership and power, with rich evocations of the “magic” that takes place in the forest where King Oberon lives. This name has a cool, futuristic, elemental vibe, like the elements boron, krypton, or silicon, yet is grounded in creative cultural and literary roots.
Oberon understands that an inspiring space in which to work is a precious commodity that is of vital importance to the development of young artists. As the Foundation says,
The spaces we inhabit and visit impact our ability to be creative and to share with each other. At Oberon, we create inspired places where creative energy brews.
With its beautiful inaugural space tucked away within the forests on Stone Hill Road in Pound Ridge, New York, the Foundation aims to eventually have multiple artist-in-residences in both rural and urban spaces. Each location will exist in communication with the nature around them. Oberon believes these residencies can unlock the creative potential of artists looking for a place to inspire their work.