Printing Media Company
PROJECT: New name for Fontana Lithograph, one of the most respected and innovative printing shops in the Washington D.C. area.
MOSAIC: Putting all the pieces together, the whole is greater than the sum of its parts.
BRAND POSITIONING: For a variety of reasons, Fontana Lithograph knew that it was time to rebrand the company. The company wanted to define an entirely new business segment, Corporate Print Collateral Consulting, while retaining their core identity as printers. Their new consulting business is all about managing the printed collateral that a large enterprise produces to establish their image. Mosaic conveys the idea of arranging many visual pieces into the most effective presentation possible, creating an artistic whole that is greater than the sum of its constituent parts.