Online Games Destination For Kids

PROJECT: Name for a web destination from toymaker Hasbro serving up online games, programs and activities for boys and girls of various ages.

MONKEYBAR: From “monkey bars,” a piece of playground equipment consisting of a horizontally mounted overhead ladder, from which children may swing (like monkeys).

BRAND POSITIONING: Monkeybar is a delightful name that says, “here is a place for kids to come and play and have fun.” This is a relaxed, fun, and age-appropriate entertainment destination for kids to come to play, “hang out,” and “monkey around.”