“Invisible Computing” AR Platform and Company Name
PROJECT: Name a company and technology platform that enables information technology to blend seamlessly into our lives.
MOJO: A magic charm, talisman, or spell. A magical power.
BRAND POSITIONING: A stealth mode Augmented Reality (AR) startup with big-name founders and investors, and more than $50 million in funding, hired us to name their new company and revolutionary “invisible computing” platform.
The name we created, Mojo, is the perfect embodiment of the almost “magical” and highly-personal wearable technology products this company is developing. With this new invisible computing platform, to “get your Mojo working” means you are empowered, energized, and supremely confident in every task, action, or communication interaction; not separated from others and the world by technology, but truly connected to it at all times, unobtrusively. Mojo maps to the superpowers this new technology will enable, allowing users to reach their full potential and do amazing things! Mojo – when you have it, anything is possible.
Says Mojo Vision CEO Drew Perkins:
“People want technology to deliver information faster and in more convenient ways, but in many cases the scale has tipped in the other direction. The instant access to information we enjoy today can also distract us from important parts of our lives. The very technology that was designed to improve communication is now often a barrier to fundamental personal connections. Invisible computing is about having faster and more natural access to information, but without phones, tablets, or other devices getting in the way; in the world of invisible computing, we will be able to focus on the people around us without the interruptions from today’s screens.”
Mojo. Envisioning a world where technology becomes invisible, a world that’s eyes up and hands-free. Follow #invisiblecomputing for the latest buzz.
Visit: Mojo Vision
“Instead of providing us with hundreds of names to choose from, they kept it focused and thoughtful. The names they suggested fit with the initial survey we filled out and became more refined through each round of the naming process. They worked hard to understand our business and preferences for what we thought was important in a name. Their process was fast and produced a high-quality list of potential names.”
—Steve Sinclair, SVP of Product & Vision, Mojo Vision
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