Entry-Level CDMA Mobile Phone Product

PROJECT: Name for a Nokia CDMA mobile phone carried in the U.S. by Verizon.

MIRAGE: Mystery, illusion, cool.

BRAND POSITIONING: The central positioning concepts for this family of phones, from the entry level to the high end, is mystery, illusion, paradox, transformation, and “more than meets the eye.” The name for this sleek, compact, entry-level fold phone, Mirage, embodies these themes.

VISIT: Mirage