Restroom Smart Monitoring System
PROJECT: Brand a technology platform that ensures restroom dispensers are stocked and fixtures are fully functional.
KOLO: A Serbian folk dance performed by a group arranged in a circle, with the soloists in the center.
BRAND POSITIONING: Georgia Pacific hired us to name their new technology platform that empowers building managers and custodians with advanced sensors, real-time reporting, and continuous monitoring via smartphone and tablet apps to help them make restroom paper and soap products go further, while also ensuring for patrons that restrooms are always fully stocked.
The name we created, Kolo, works great as a short, rhythmic invented name with techy associations of “co-location.” The Serbian folk dance of the same name, with dancers arranged in a circle and soloists in the center, is a great metaphor for how this platform and sensors work in a continuous “dance” of data communication. Kolo is a smart, responsive, and all-encompassing network of interconnected devices, resources, and staff, all dancing in unison.