Satellite Communications Hardware
PROJECT: Name a high-speed Ka-band satellite communications hardware product.
JETWAVE: An invented pairing of “Jet” + “Wave.”
BRAND POSITION: Honeywell Aerospace hired us to create a name for a powerful next-generation aircraft communications hardware platform operating in the high-speed and high-resolution Ka-band, which allows higher bandwidth communication. The name we developed, JetWave, captures the sleek, emotive power of “Jet” — which is also where the product operates, on jet aircraft — with the ubiquity of “Wave” — always there, always powerful.
Here’s what the company says about JetWave:
Honeywell’s JetWave™ satellite communications terminals enable global connectivity via Inmarsat Aviation’s Global Xpress Ka-band network. Designed to provide broadband-class data connectivity, the hardware and network are optimized for mobility to provide a consistently outstanding passenger experience all over the world.
JetWave is transforming commercial aircraft passenger communications. Catch the Wave.