The Partner Elevation Platform for Capital Projects & Operations
PROJECT: Rename the company that began as an internal risk assessment system at Harvard University and rose to become the Partner Elevation movement for builders and owners of capital projects.
HIGHWIRE: From the idiom “a high wire act,” used figuratively to refer to something that is difficult or dangerous.
BRAND POSITIONING: When the folks at ConstructSecure came to Zinzin, they wanted a new company name to reflect its broader, industry-transforming mission: to help builders and owners of capital projects succeed by elevating the capabilities of their partners to deliver great work.
The name Zinzin created, Highwire, succeeds at the delicate balancing act of representing this innovative company and its capabilities on multiple levels. Highwire figuratively refers to doing something with inherent danger or risk, such as capital project construction and risk mitigation. However, the name Highwire also connotes connectivity (with partners), elevation (within the industry), and great anticipation (of things to come). Highwire or “a highwire act” is something that often inspires us to reach new heights with great feats of skill and courage — things that define this company as it works to elevate an entire industry.
Regarding the company’s new name and its broader mission, Garrett Burke, Founder and President of Highwire, said,
“The world’s most advanced builders and operators have embraced the Partner Elevation mindset and have fundamentally changed the way they collaborate with their contracting partners. It’s a surreal moment to think about everything we’ve accomplished. And even more surreal to think that this is just the beginning.”
Highwire | The Partner Elevation Platform
“Zinzin has the discipline to remain focused on naming and naming only, which makes them the best. We love our new name. It has helped with sales and recruiting.”
Several of our fantastic clients have been interviewed by the researchers at Clutch for reviews about their experience working with Zinzin. Read the full review, and those from other clients, on our References/Testimonials page.