A Game Development Studio in Montréal, Quebec
PROJECT: Rename an existing computer/video game development studio, NetEase Games Montréal, to distinguish it from its parent company, NetEase Games, as well as within this highly creative and competitive industry.
HIGH DIVE: The performance of a dive into water from a high diving board. A high dive is a fun, exciting leap from on high that gives divers extra playtime in the air to do flips and twists, both for fun and self-expression.
BRAND POSITIONING: Canada is home to one of the top five video game production cities in the world: Montréal. It’s a city known for its vibrant creative energy. So, it makes perfect sense that our client came to us seeking a more evocative name.
The creative powerhouse, NetEase Games Montréal, needed a powerful new name, both to stand out in this crowded market space and to reflect the studio’s individuality within its parent company. The studio wanted a unique, memorable, evocative brand name that would align with their core values and, crucially, help them attract top game design talent.
Our client took a bold, confident leap with the name we created for them: Highdive. We love their choice, which strongly evokes their studio’s brand values:
Venture into wonder: We ignite players’ passionate minds and curiosity, foster creative expression, and spread joy & wonder
Thrive together: We empower people to grow and work together to set new standards in video games
Embrace the unknown: We encourage experimentation and embrace the richness of the world to broaden our horizons
Cultivate harmony: We embrace uniqueness and value openness, trust, and mutual respect
Highdive is an exuberant, active, energetic name that maps to fun, skill, adventure, and self-expression. While every Highdiver is a unique individual, each shares a collective experience: “Bound by no borders, we create games that let us dive into pure emotions, together.”
VISIT: Highdive | Leap Into Play
CLIENT TESTIMONIAL:
“We want to take a moment to thank you and your team, and we are all very happy and proud to name ourselves Highdive.”
—Highdive client team