Events Listing App and Analytics Company Name
PROJECT: Name a mobile, location-based marketing data analytics company and its “hyperlocal” events listing app.
GRAVY: Gravy is the good stuff, the “secret sauce,” a source for discovering all the juicy things going on around you, and for B2B customers the most “delicious” mobile marketing analytics.
BRAND POSITION: C’mon admit it, you want another ladle of Gravy. The brand positioning for this company and app, which we helped our client develop, began with “Get Engaged” – have an active lifestyle, be out and about, take part in life by discovering great events and experiences right in your own backyard. It is all about serendipitous discovery, finding your fun, getting the scoop with “insider information” about cool happenings near you. Think of it as your very own hipster tipster!
Finding and having fun, memorable experiences shouldn’t be hard, shouldn’t be a time-consuming chore, shouldn’t be work; it should be natural and easy. Like Gravy. The brand embodies — and the new name demonstrates — a rich and flavorful experience; it brings out the best and makes everything taste better. Gravy shows you the way, but doesn’t get in the way. And it is perfectly extensible to the mobile, location-based marketing analytics company that grew from the initial product.
Pass the Gravy please.
“In terms of market impact, [the new name] changed everything for our company. It’s the most tangible aspect of our brand, we’ve trademarked it, and it has become everything that we represent to the marketplace. Among other things, people ask us all the time what the name means, so it gets the response we want, which is, increased engagement with our customers.”
—Founder of Gravy
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