Airline Wi-Fi Broadband Internet Service
PROJECT: A revolutionary new Wi-Fi service for commercial aircraft.
GOGO: From “go-go” — full of energy, vitality, or daring; stylish, modern, or up-to-date.
BRAND POSITION: The name had to be memorable, fun, short, universally known, be available for trademark and easy to pronounce globally, and map to both the travel experience and the Internet connectivity experience. Gogo delivered on all counts, and has become the leading brand in Wi-Fi connectivity in the sky, a literal “cloud computing” brand.