Digital Customer Experience Company

PROJECT: Name a new digital customer experience company that offers a full suite of services for on-premise and cloud-based sales, marketing, and service programs.

FRESH GRAVITY: Fresh: Original and of a kind not seen before, imparting vitality and energy, recently made, produced, or harvested; new or energetic; modern and different. Gravity: The noun gravity means very serious (gravitas) — someone who conducts themselves with an air of gravity is someone who takes what they are doing seriously; in physics, gravity is the natural force that makes any two objects that have mass move toward each other.

BRAND POSITIONING: We created the name Fresh Gravity for this IT consulting startup with an exciting new approach to the digital customer experience, committed to championing, promoting, and advancing their clients’ endeavors. The name is challenging, playful, and disruptive: we make gravitas, and gravity itself, fresh. Fresh Gravity is an organic, sustainable, and refreshing alternative to the customer experience status quo.

VISIT: Fresh Gravity