European IT Training Company
PROJECT: New company name for The Training Camp, a UK and Germany-based IT training company that decided to go out on its own and become independent of the American company that shared the same name.
FIREBRAND: A concept, idea or person that challenges outmoded beliefs and methods.
BRAND POSITIONING: Going independent required a new name, and the company wanted a powerful name that captured its spirit as philosophical and tactical disruptors within the IT training industry, pioneers of an intense, immersive, accelerated approach to IT learning that is far ahead of its competitors in the European market. The new name had to work specifically in the UK and Germany, as well as across the whole of the European IT community that the company serves. Firebrand perfectly suits the company’s philosophy and the way it delivers industry-leading training.