Enterprise Healthcare Payer Software Platform
PROJECT: Name a new enterprise healthcare payer software platform from DST Health Solutions.
EXETER: Derived from the historic city Exeter in Devon, England. Originally the ancient Roman city of Isca Dumnoniorum (“Isca of the Dumnones or Devonians”), it was important because of its strategic location. A few hundred years after the Romans left, the river’s name morphed from the Celtic word Isca (water) into Exe, and the strategic city on its banks became known as Exeter. The city’s motto is Semper fidelis (Always Faithful). Indicative of its associations with power and speed, five different ships of the British Royal Navy and one Star Trek starship have been named Exeter.
BRAND POSITIONING: The strategic business demands of today’s healthcare industry call for internal payer software that is adaptable, secure and fast. The name Exeter is short, poetic and energetic. It has an epic, historical feel, but also a nice high-tech connotation, without sounding trendy or appearing faddish. With its “-eter” suffix, it implies exactitude as well as measurement — think units of measure (meter, kilometer, centimeter) or measuring devices (barometer, altimeter, speedometer). The name Exeter evokes this software platform’s precision, speed, and reliability. Exeter is the new standard in healthcare payer management software.
VISIT: Exeter (PDF)