Virgin Hotels San Francisco Rooftop Restaurant & Bar
PROJECT: Name a hip, playful, indoor-outdoor rooftop restaurant and bar atop the first Virgin Hotels property in San Francisco.
EVERDENE: Bathsheba Everdene is the heroine of British author Thomas Hardy’s 1874 novel, Far From The Madding Crowd.
BRAND POSITIONING: Virgin Hotels hired us to name the rooftop restaurant and bar at their brand new San Francisco hotel. The rooftop boasts a beautiful indoor space that fully opens to an outdoor garden terrace, sixteen floors above San Francisco’s bustling SoMa neighborhood. The brand positioning for this drinking and dining experience required that we explore concepts related to gardens; self-assured, powerful women as avatar archetypes of this experience; literary concepts; and, as a bonus, a tangential nod to the British roots of the Virgin brand would be nice to have.
The name Everdene does all that and more — it is the perfect name for this brand positioning, and thus for this rooftop lounge. Bathsheba Everdene is a wonderful archetype of a strong, independent woman, while the name Everdene has a great look and sound, and is inclusive, inspiring, evocative, exotic, and simultaneously both classic and contemporary.
Here’s what Virgin Hotels says about Everdene:
Modern, familiar, spontaneous and playful, this cozy garden of delights offers a mix of well-crafted drinks and culinary creations. Slip outside and find yourself overlooking the San Francisco cityscape with a rooftop restaurant and bar. Rendezvous inside and experience a whole new world of eclectic and savory satisfaction that runs throughout the night.
Come to Everdene and enjoy a magical night floating high above the San Francisco cityscape.