A Healthcare Technology Company in the Pharmacy Space
PROJECT: Name a new spinoff healthcare technology company building advanced solutions for pharmacies and health plans to improve the lives of their patients and members.
ENLIVEN: To make something more entertaining, interesting, or appealing. To make vigorous or active; invigorate. To make someone more cheerful or animated. Archaic: to give life or spirit to; to revive or animate.
BRAND POSITIONING: Digital-driven healthcare is here to stay. And our client is here to empower pharmacies, health plans, and people to thrive in this new era.
They needed a fitting name to capture this optimistic, emerging new world, as a division of Omnicell, Inc. (Nasdaq: OMCL), a leading provider of medication management solutions and adherence tools for healthcare systems and pharmacies.
The name Zinzin created, EnlivenHealth, has a nice double meaning. Namely, the company “brings technology to life” while also bringing this “enlivening” technology into people’s daily lives for the better. In the process, they enliven health(care).
They do this through advanced patient engagement, financial management, population health, clinical, and analytics technology solutions. Currently, more than 50,000 retail pharmacies in the United States use EnlivenHealth’s technology solutions.
Zinzin applauds Omnicell for choosing a name that underscores how their new division harnesses the power of technology to transform health and business outcomes.
Visit: EnlivenHealth