Temperature Adjustable Mug And Company Brand
PROJECT: Name an advanced temperature adjustable mug and the company behind it and future temperature control products.
EMBER: A small, glowing piece of coal or wood, as in a fire.
BRAND POSITIONING: Clay Alexander came to us with an amazing product, a sleek and beautiful new kind of travel mug being designed by the famed product design agency Ammunition. The product features advanced technology and a Bluetooth-connected smartphone app to set your ideal beverage temperature and to keep it there. But equally important, the technology is hidden and the experience of using the product seamless, no different than using a “normal” travel mug. Only better. Much better.
We helped create the name Ember for this breakthrough new mug and the company that will produce it and other temperature-controlled products in the future. Ember has great connotations of warmth, heat, and of keeping the flame alive. Also portability — the ember that you keep safe to be able to start a new fire at a different time or place. Sometimes just a few degrees can make the biggest difference in how something tastes. Ember is here to make sure your drink tastes exactly the way you like it.
Check out this great video introducing Ember:
And now that you know the why of Ember, here are the juicy details:
Fast Company: Ammunition Designs Ember, The Perfect Travel Mug