Sustainability Platform Service Brand for GP PRO
PROJECT: Create a name for Georgia-Pacific’s sustainability platform service brand
ELEMENT: A component or constituent of a whole or one of the parts into which a whole may be resolved by analysis. Chemistry: one of a class of substances that cannot be separated into simpler substances by chemical means. A natural habitat, sphere of activity, environment, etc. One of the substances, usually earth, water, air, and fire, formerly regarded as constituting the material universe.
BRAND POSITIONING: Georgia-Pacific hired us to create a name for their GP PRO Sustainability Platform, which serves as a launching pad to help customers identify GP PRO’s top choice, sustainable solutions. The platform also provides relevant knowledge and insights, plus consultation around the sustainable attributes and certifications of GP PRO’s solutions. It’s how GP PRO helps make sustainability easy to understand and implement.
The name we created, Elements, is perfect for reinforcing that sustainability is now a core — elemental — part of everything GP PRO does, as well as, more and more, their customers. From the four elements of earth, water, air, and fire, to the elements of the Periodic Table, GP PRO Elements is a brand platform that is elemental in the race to save the planet.
VISIT: GP PRO Elements