XBRL Financial Software Product

PROJECT: Name a software module that allows users to tag financial data with XBRL markup by clicking and dragging from Excel spreadsheets.

DRAGON TAG: “Drag and tag.”

BRAND POSITIONING: “Drag to tag” = Dragon Tag, a fun, memorable mnemonic, a memorable name that infers a benefit and includes an iconic visual element.

UPDATE: September, 2013, Rivet Software was acquired by Certent.