Crop Protection Product For Global Markets
PROJECT: Name for an insecticide to be used on various types of vegetable crops in multiple world markets.
CORAGEN: An invented name playing off concepts of “core,” “generation” and “engine.”
BRAND POSITIONING: Maps to being a “core” product in the farmer’s arsenal, providing long-lasting control of a broad spectrum of insects at low application rates in a wide variety of crops, and exhibiting an excellent environmental profile.
UPDATE: This and other DuPont vegetation management products have been sold to, and are now produced by, FMC Agricultural Products (new link, below).