Addiction Recovery Program For Young Adults
PROJECT: Name a new addiction treatment program for young adults who are at high risk of relapse. The program provides a personalized 12-step approach, individual therapy sessions, gender-specific group therapy, recreational therapy, life-skills training, and access to state-of-the-art psychiatric medical services.
BRAVEN: A rare English word meaning to make brave, embolden. Or, to paraphrase the Urban Dictionary definition: A strong, courageous, warrior; a leader of many in fairness and truth; a man or woman with a purpose.
BRAND POSITIONING: Elements Behavioral Health, a repeat client of ours, came to us to rebrand what had been called “The Impact Program” for high-risk young adults at The Recovery Place, an Elements treatment center in Fort Lauderdale, Florida. Traditional alcohol and drug rehab programs tend to treat everyone the same way. This approach isn’t very effective, especially with relapse-prone young adults who have unique issues and triggers.
Elements was interested in a name that demonstrated rather than described their unique approach to recovery. We responded by developing the distinctive and empowering name Braven, saluting the boldness and bravery required of these young adults to overcome powerful negative forces in their lives, with a nod to contemporary usage that elevates their struggle to the heroic and emphasizes positive traits of integrity, strength and honesty. Recovery is a program of action, and Braven is a very actionable and “verbable” name. The Recovery Place Bravens its young clients, empowering them with the courage, strength and hope to thrive in the adult world.
Braven: Fearless in the face of addiction.
“We’re on our eighth [ten now completed] project with them. It’s a very good process. It’s very effective. It’s fun and very collaborative. What stands out to me is the consistency in their work, their professionalism and how they deliver their work.”
—Chief Internet and Media Officer, Elements Behavioral Health
Several of our fantastic clients have been interviewed by the researchers at Clutch for reviews about their experience working with us, including Elements Behavioral Health. Download the Zinzin Client Reviews PDF to read the complete reviews.