Drug Detox Center In South Florida
PROJECT: Create a name for Elements Behavioral Health’s new drug detoxification center, near West Palm Beach, Florida.
BEL CANTO: Italian for “beautiful singing,” a lyrical style of operatic singing using a full rich broad tone and smooth phrasing. This approach emphasizes ease, purity, and evenness of tone and an agile and precise vocal technique.
BRAND POSITIONING: Elements Behavioral Health, a repeat client of ours, came to us to brand their new state-of-the-art drug detoxification facility. The program provides the latest evidence-based medications to ease withdrawal symptoms, individual and group therapy with holistic components, round-the-clock nursing, and an excellent staff-to-client ratio to provide an exceptional level of individual attention and care. After exploring several concepts evoking balance, solace, and clarity, we arrived at Bel Canto. Bel Canto by definition is a smooth, gentle and pure manner of singing, which maps perfectly to this center’s compassionate approach to detoxification and recovery. Bel Canto was designed to help clients free themselves from bondage of addiction and to find their own voice and sing “beautiful songs” again.
The brand also evokes the warmth and beauty of this center’s idyllic South Florida setting. Bel Canto is set on a large property lined with mango trees, shade trees and other greenery. “When they enter our gates,” Janis Blenden, LCSW, the detox center’s executive director, “clients find a quiet and tranquil oasis amid a bustling city.” The facility has new, modern furnishings, warm décor and comfortable living and common spaces, as well as access to outdoor amenities.
“We are excited about the addition of the Bel Canto detox facility into our family of addiction treatment centers,” says Elements Behavioral Health CEO David Sack, MD. “Although we operate facilities nationwide, this is our first dedicated detox center and the first detox facility that we’ve built from the ground up. We’ve drawn on all of our training and experience to create a comfortable, convenient, medically advanced facility.”
Visit: Bel Canto
“We’re on our eighth [ten now completed] project with them. It’s a very good process. It’s very effective. It’s fun and very collaborative. What stands out to me is the consistency in their work, their professionalism and how they deliver their work.”
—Chief Internet and Media Officer, Elements Behavioral Health
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