Entertainment Media Production Company

PROJECT: Rename an adult entertainment production company.

BAIT & TACKLE: Fishing tackle consists of all the equipment that is used in the sport of fishing, such as fishing rods, lines, hooks, and bait. Shops that sell tackle often have signs out front that say, descriptively, “Bait & Tackle.” Of course, double entendres abound, quite intentionally, through other definitions of the constituent words “bait” and “tackle.”

BRAND POSITIONING: The adult entertainment production company formerly known as PineTree Digital wanted a new name that captured the lively spirit, sense of fun, and irreverence of this brand. They were all about shaking things up in an industry that usually takes itself very seriously, and branching out to produce adult entertainment for all persuasions, including video content that focuses a little more on “entertainment” and a little less on “adult.” The name Bait & Tackle is a name that playfully lures its audience and perfectly captures the sense of playfulness and irony that this company is all about.