Wireless Cardiac Pacemaker Device
PROJECT: Name a new wireless cardiac pacemaker.
ANTHEM: A rousing, life-affirming chorus.
BRAND POSITIONING: In July 2009, a New York woman became the first American recipient of a new generation of wireless cardiac pacemaker that monitors the patient 24/7 via WiFi Internet connection, and that pacemaker was Anthem. An Anthem is a rousing, joyous rallying cry of a song that many people can sing together, just as the Anthem pacemaker “sings” its patient data to the Internet, allowing doctors to monitor patients and catch future heart irregularities before they become critical.